




With more than $460 million in rural property sales across farms, horticulture, forestry, arable land and lifestyle blocks, Simon Bousfield is a Gisborne-based rural real estate specialist with the networks, technical skills, and local knowledge to deliver results for both buyers and sellers across the East Coast region.
Consistently ranked among Bayleys' Top 10% of salespeople nationwide, Simon brings a highly versatile approach to rural real estate - successfully closing deals across a broad range of property types and securing both local and international buyers in the process.
Simon's results are grounded in genuine rural experience. Raised on a Hawke's Bay sheep and beef farm, he understands rural land and rural people. Combined with a career background in sales and management with Coca-Cola Amatil and the Eastern Institute of Technology, Simon brings both commercial acumen and authentic rural insight to every transaction.
Working closely with the Bayleys rural Team, Simon prides himself on tested robust processes, wide-ranging networks and keeping clients informed every step of the way - providing everything needed to make confident decisions when it matters most.
As a shareholder and Director at Bayleys Gisborne, Simon's commitment to the industry and community runs deep. Gisborne Principal James Macpherson sums it up well.
“It is a perfect partnership, and I know the business is in very safe hands. Simon is excellent and is part of a very powerful team. The goal is always to have people better than yourself, Simon is out creating a reputation rather than relying on one, he is wise beyond his years, has a huge capacity for work and is well supported by his wonderful wife Zara.”
With continued success across his rural team, Simon is focused on the unique position he's in to work alongside the rural community to drive further growth and development across the district.
The commitment to community extends well beyond property. Simon and Bayleys Gisborne maintains a strong and practical investment in Tairāwhiti, based on strong core values such as supporting youth sport through the Poverty Bay Junior Rugby's Partnership, the Eastland Rescue Helicopter Trust, and the Sunrise Foundation. Through sponsorships, fundraising and formal support opportunities for local groups, Bayleys Gisborne works to strengthen community participation, improve access to sport and support the essential services that matter most to the region.
2025/2026
Top 10% of Bayleys Salespeople
2020/2021
Top 5% of Bayleys Salespeople
2022/2023
Top 5% of Bayleys Salespeople
2019/2020
Top 5% of Bayleys Salespeople
2021/2022
Bayleys Way Staff Recognition Award
Top 5% of Bayleys Salespeople
Get the latest market statistics, tips and advice and updates straight to your inbox.