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Simon Bousfield
Simon Bousfield

Simon Bousfield

Owner and Manager

Bousfield Macpherson Ltd, Bayleys,
Licensed under the REA Act 2008
Top 10 Percent of Bayleys Salespeople 2025 2026
400 Million Dollar Club

Top 10 Percent of Bayleys Salespeople 2025 2026
400 Million Dollar Club

Simon Bousfield

Owner and Manager

Bousfield Macpherson Ltd, Bayleys,Licensed under the REA Act 2008

With more than $460 million in rural property sales across farms, horticulture, forestry, arable land and lifestyle blocks, Simon Bousfield is a Gisborne-based rural real estate specialist with the networks, technical skills, and local knowledge to deliver results for both buyers and sellers across the East Coast region.

Consistently ranked among Bayleys' Top 10% of salespeople nationwide, Simon brings a highly versatile approach to rural real estate - successfully closing deals across a broad range of property types and securing both local and international buyers in the process.

Simon's results are grounded in genuine rural experience. Raised on a Hawke's Bay sheep and beef farm, he understands rural land and rural people. Combined with a career background in sales and management with Coca-Cola Amatil and the Eastern Institute of Technology, Simon brings both commercial acumen and authentic rural insight to every transaction.

Working closely with the Bayleys rural Team, Simon prides himself on tested robust processes, wide-ranging networks and keeping clients informed every step of the way - providing everything needed to make confident decisions when it matters most.

As a shareholder and Director at Bayleys Gisborne, Simon's commitment to the industry and community runs deep. Gisborne Principal James Macpherson sums it up well.

“It is a perfect partnership, and I know the business is in very safe hands. Simon is excellent and is part of a very powerful team. The goal is always to have people better than yourself, Simon is out creating a reputation rather than relying on one, he is wise beyond his years, has a huge capacity for work and is well supported by his wonderful wife Zara.”

With continued success across his rural team, Simon is focused on the unique position he's in to work alongside the rural community to drive further growth and development across the district.

The commitment to community extends well beyond property. Simon and Bayleys Gisborne maintains a strong and practical investment in Tairāwhiti, based on strong core values such as supporting youth sport through the Poverty Bay Junior Rugby's Partnership, the Eastland Rescue Helicopter Trust, and the Sunrise Foundation. Through sponsorships, fundraising and formal support opportunities for local groups, Bayleys Gisborne works to strengthen community participation, improve access to sport and support the essential services that matter most to the region.

Behind every property journey is a trusted team - putting people first and keeping community at the heart of all we do.

Contact


Bousfield Macpherson Ltd, Bayleys,
Licensed under the REA Act 2008
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Hangaroa
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Hicks Bay
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Matawai
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Matawhero
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Tiniroto
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Tokomaru Bay
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Waerenga-o-kuri
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Nuhaka
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Ruakituri
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Tuai

Service areas


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Hangaroa
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Hicks Bay
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Matawai
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Matawhero
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Tiniroto
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Tokomaru Bay
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Waerenga-o-kuri
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Nuhaka
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Ruakituri
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Tuai

Office


Client testimonials

Slide 1 of 8
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Simon Bousfield has made the job of selling my farm easy. He has continued to be very helpful post-sale and is a good communicator.

Brian Hutchinson
April 2025
quotequote

Great service. Pragmatic staff.

Ponga Silva Limited
July 2024
quotequote

Simon was helpful, polite and professional. He came back to us with the information needed in a timely manner.

Ken & Karen McLanachan
June 2024
quotequote

Stephen Thompson and Simon Bousfield worked hard to achieve an outcome that at the end of the day worked for both parties. They were transparent and open and provided all the information to help us reach a decision.

Indevin Estates Gisborne Limited
April 2024
quotequote

I have found Stephen Thomson and Simon Bousfield great to deal with. They achieved what we set out to do in selling three properties and have a good deal of local knowledge to assist us with further plans.

Indevin Estates Gisborne Limited
January 2024
quotequote

A professional and very pleasant relationship with Simon and Jacob.

TYN Limited
May 2022
quotequote

Very good advice, I felt that the agent knew this field very well. The whole process went very smoothly and achieved an excellent result.

Andrew Cave Family Trust
April 2022
quotequote

Simon was great to deal with. Excellent communication throughout and nothing was ever a problem. He was highly professional throughout the campaign.

Wal's Horticulture Limited
November 2020
quotequote

Simon Bousfield has made the job of selling my farm easy. He has continued to be very helpful post-sale and is a good communicator.

Brian Hutchinson
April 2025
quotequote

Great service. Pragmatic staff.

Ponga Silva Limited
July 2024
quotequote

Simon was helpful, polite and professional. He came back to us with the information needed in a timely manner.

Ken & Karen McLanachan
June 2024
quotequote

Stephen Thompson and Simon Bousfield worked hard to achieve an outcome that at the end of the day worked for both parties. They were transparent and open and provided all the information to help us reach a decision.

Indevin Estates Gisborne Limited
April 2024
quotequote

I have found Stephen Thomson and Simon Bousfield great to deal with. They achieved what we set out to do in selling three properties and have a good deal of local knowledge to assist us with further plans.

Indevin Estates Gisborne Limited
January 2024
quotequote

A professional and very pleasant relationship with Simon and Jacob.

TYN Limited
May 2022
quotequote

Very good advice, I felt that the agent knew this field very well. The whole process went very smoothly and achieved an excellent result.

Andrew Cave Family Trust
April 2022
quotequote

Simon was great to deal with. Excellent communication throughout and nothing was ever a problem. He was highly professional throughout the campaign.

Wal's Horticulture Limited
November 2020
quotequote

Simon Bousfield has made the job of selling my farm easy. He has continued to be very helpful post-sale and is a good communicator.

Brian Hutchinson
April 2025
quotequote

Great service. Pragmatic staff.

Ponga Silva Limited
July 2024
quotequote

Simon was helpful, polite and professional. He came back to us with the information needed in a timely manner.

Ken & Karen McLanachan
June 2024
quotequote

Stephen Thompson and Simon Bousfield worked hard to achieve an outcome that at the end of the day worked for both parties. They were transparent and open and provided all the information to help us reach a decision.

Indevin Estates Gisborne Limited
April 2024
quotequote

I have found Stephen Thomson and Simon Bousfield great to deal with. They achieved what we set out to do in selling three properties and have a good deal of local knowledge to assist us with further plans.

Indevin Estates Gisborne Limited
January 2024
quotequote

A professional and very pleasant relationship with Simon and Jacob.

TYN Limited
May 2022
quotequote

Very good advice, I felt that the agent knew this field very well. The whole process went very smoothly and achieved an excellent result.

Andrew Cave Family Trust
April 2022
quotequote

Simon was great to deal with. Excellent communication throughout and nothing was ever a problem. He was highly professional throughout the campaign.

Wal's Horticulture Limited
November 2020

Achievements

2025/2026

Top 10% of Bayleys Salespeople

2020/2021

Top 5% of Bayleys Salespeople

2022/2023

Top 5% of Bayleys Salespeople

2019/2020

Top 5% of Bayleys Salespeople

2021/2022

Bayleys Way Staff Recognition Award

Top 5% of Bayleys Salespeople

Recent releases

Slide 1 of 4

View our suite of national, regional and local magazine titles showcasing properties available for sale and lease.

Read the latest rural research reports and market updates.

Read the latest commercial research reports and market updates.

Read the latest residential research reports and market updates.

View our suite of national, regional and local magazine titles showcasing properties available for sale and lease.

Read the latest rural research reports and market updates.

Read the latest commercial research reports and market updates.

Read the latest residential research reports and market updates.

View our suite of national, regional and local magazine titles showcasing properties available for sale and lease.

Read the latest rural research reports and market updates.

Read the latest commercial research reports and market updates.

Read the latest residential research reports and market updates.

View our suite of national, regional and local magazine titles showcasing properties available for sale and lease.

Read the latest rural research reports and market updates.

Read the latest commercial research reports and market updates.

Read the latest residential research reports and market updates.

Slide 1 of 2

Gisborne District Council is the local government body for the Gisborne/Tairāwhiti New Zealand. They are a unitary authority covering both district and regional council functions.

ANZ Agri Focus offers a bi-monthly overview of current topics and developments in the rural sector. Includes a review of the past month and the rural property market, plus information on key commodities, financial markets and borrowing strategies.

Gisborne District Council is the local government body for the Gisborne/Tairāwhiti New Zealand. They are a unitary authority covering both district and regional council functions.

ANZ Agri Focus offers a bi-monthly overview of current topics and developments in the rural sector. Includes a review of the past month and the rural property market, plus information on key commodities, financial markets and borrowing strategies.

Gisborne District Council is the local government body for the Gisborne/Tairāwhiti New Zealand. They are a unitary authority covering both district and regional council functions.

ANZ Agri Focus offers a bi-monthly overview of current topics and developments in the rural sector. Includes a review of the past month and the rural property market, plus information on key commodities, financial markets and borrowing strategies.

Gisborne District Council is the local government body for the Gisborne/Tairāwhiti New Zealand. They are a unitary authority covering both district and regional council functions.

ANZ Agri Focus offers a bi-monthly overview of current topics and developments in the rural sector. Includes a review of the past month and the rural property market, plus information on key commodities, financial markets and borrowing strategies.

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Contact Simon Bousfield